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FIX

When Greece was trying to recover, after its liberation from the Turks, Ioannis Fix came back from Munich to find his father. Ioannis moved to Heraklion (Attica) after his father was shot dead in Magoufana (currently the area of Pefki), to start producing beer as many Bavarian officers had moved to Greece during that period. As a result, Ioannis Fix started making the first beer in our country which was named after its family, FIX.
Thanks to the beer’s great success, Ioannis Fix decided to move its brewery in Kolonaki, a suburb which was nearby. FIX beer gained popularity among Greeks, became fashionable and started expanding all over Athens.
Fix opened his first beer house on Ardittos slopes. It was named ‘Metz’ after the battle that took place during the French-German war, in the French city of Metz. The same name was also given to the neighborhood where the beer house was.
The number of clients kept on increasing and the space was no longer sufficient. Ioannis Fix decided to move his residence and shop to Syggrou Avenue which was still a suburb. His clients followed him because his beer was exceptional. In the meantime, he had got married and got two sons. The eldest undertook an active role in the business. The small handicraft started growing and a few years later became a steam-powered plant, which was equipped with the best quality beer-making machinery for that period.
FIX beer got the “Gold Award” at the Milan Fair. Following this, it received successive awards at international exhibitions and competitions.
Karolos Fix was informed that in Europe they produced artificial cold. Without wasting time, he used his savings to equip his small plant with cooling equipment. This is how artificial ice was introduced in Greece for the first time.
Karolos Fix died and left the plant to his two sons, Yiannis and Antonis who were working with him since they were young. The two brothers worked hard and managed to grow the business even further. They set up a malt house, in order to produce beer using Greek barley and built huge cooling rooms for preserving the surplus of the agricultural production. FIX became the synonym of beer in Greece and was present everywhere, in every house, group of friends, ads and even at the movies.
The “predominance” of FIX continued and Takis Zenetos, the “great kid of architecture” was entrusted with the refurbishment and expansion of the plant in Syggrou Avenue.
The brand new brewery in Syggrou Avenue was ready. It was a state-of-the-art plant both in terms of equipment and design. The ground floor, for example, was totally covered with glass allowing people passing by from outside to see the beer making process!
Time went by…due to the involvement of the Fix family to political conflicts and the intense competition of new beers that were introduced into the market, the plant closed down putting an end to the production of the most historic Greek beer. The Greeks favorite beer disappeared, taking with it thousands of moments, thoughts and memories…
The Company D. KOURTAKIS SA took over the trade marks of FIX beer from the National Bank of Greece and started selling it on the market without great success.
Three Greek businessmen, Yiannis Chitos and Ilias and George Grekis took over the company OLYMPIAKI ZYTHOPOIIA (Olympic Brewery) as well as the trade mark of the oldest, most famous and favorite Greek beer, FIX Hellas. And that is how its story restarted…
After the completion of a large scale investment, which resulted in the construction of a state-of-the-art brewery in Ritsona, Evoia, the historic beer FIX Hellas is once again available to the Greek market and to the consumers. The first bottle was made in March and in early April the big arrival of FIX was a fact! RecipesFrom the very first moment, people’s enthusiasm was great and beyond the most optimistic expectations. As a result, OLYMPIC BREWERY could only satisfy 20% of the total demand. Therefore, it had to find a solution.
The second large investment consisting of an expansion of the plant was completed with a view to increase the production capacity allowing OLYMPIC BREWERY to meet the ever increasing demand.
FIX Hellas succeeded in meeting all the needs of the domestic market and decided to go beyond the Greek borders, in order to satisfy the “thirst” of the foreign markets which was high since the very first months of its launching.
Having emerged as the 1st Greek beer brand in the domestic market, FIX Hellas its steady growth as an established love brand for the consumers and as a product that worthily represents the Greek beer market abroad.
The cherished Greek beer reaches its 150-year anniversary in our country!
150 years, Greece and FIX go together … and the story continues, equally exciting!
Characteristics

FIX Hellas, the first and most historic Greek beer is a premium lager beer that is ideal for any time of the day. Its soft flavor has a balanced bitterness enhancing the pleasant flavors that emerged during the yeast fermentation and a rounded long-lasting aftertaste. Its content in alcohol amounts to 5% and its prevailing perfumes are the freshness of apple and banana scents. FIX Hellas guarantees high quality and reliability throughout the production stages and is of Greek origin offering a unique pleasure from the first sip.

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Recipes
BEER BREAD WITH ‘KALAMON’ OLIVES, ONIONS AND HERBS
Ingredients
•    3 ½ cups of flour for any use
•    1 teaspoon of salt
•    1/2 teaspoon of baking soda
•    1 teaspoon of baking powder
•    1 big whipped egg
•    1 ½ cup of FIX beer
•    ½ cup of chopped onions
•    ½ cup of ‘Kalamon’ seedless olives
•    2 tablespoon of fresh mint or spearmint
•    1 teaspoon of fresh black pepper
Preheat the oven to 180°C


Preparation
Mix the first four ingredients in a big bowl.
Leave a hole in the middle and add the egg, the beer, the onions, the olives and the herbs. Mix well. Empty the mixture in a bread mold and bake for 40’-45’ in the middle of the oven or until the knife that you place into the bread comes out clean.
Remove the bread from the mold and let it cool off on a grid.
FRIED MUSSELS WITH BEER
Ingredients
•    1 kg. of mussels (only their skin)
•    1 cup of FIX beer
•    1 cup of floor
•    6 cups of olive oil or other oil for frying


Preparation
Empty the floor in a big bowl and leave a hole in the middle.
Add the beer and whisk until you form a viscous mixture.
Wash and dry well the mussels.
Heat the oil in a deep fryer or in a large deep frying pan.
Place the mussels (per 12) into the batter and remove with a perforated spoon letting the remaining batter to drain.
Fry for about 2 minutes or until they become crunchy and turn red.
Drain the remaining oil in kitchen paper and sprinkle rock salt.
Repeat the same process with the remaining mussels.
Serve.
PORK LEG WITH BEER
Ingredients
•    2 pork legs
•    1/8 lt. of FIX beer
•    1 onion
•    Salt and pepper
•    3 lt. of water


Preparation
Carve the skin/fat of the pork legs in rhombs
Pour ¼ of water in a small pan, season the pork legs, place them in the pan and bake them for approximately 2 ½ hours in the middle of the oven at 180οC. Every 15’ pour some of the juice of the pork legs on them.
After letting them bake for 1 ½, add the onion that you have previously cut in 4 large pieces.
Half an hour before the baking time is over, rise up the temperature to 250οC. Use the brush to top them with beer until they bake.
Take off the pork legs from the pan, keep them warm and pour some water to the pan in order to remove anything that was left on the bottom during the baking process.
Refine the juice, let it boil, season it, if needed and pour it on the pork legs.
TENDERLOIN MARINATED IN BEER WITH MUSHROOMS
Ingredients
•    1 kg. of tenderloin cut in portions
•    180 gr. of FIX beer
•    500 gr. of fresh mushrooms
•    2 tablespoons of chopped onion
•    Thyme
•    Salt and freshly grated pepper
•    Olive oil
For the marinade
•    ½ cup of FIX beer
•    1/3 cup of olive oil
•    5 cloves of garlic


Preparation
Mix the olive oil, the beer and the garlics in the multi and then place the mixture together with the tenderloin in a plastic bag and let it cool in the fridge for 1 – ½ hours.
Wash the mushrooms, cut them in thin slices and saute them with olive oil in the pan.
Add the onion, salt & pepper. Mix slowly until the mushrooms get dry. Add the beer and the thyme and let them simmer until they absorb all liquids and get tender.
Take off the meat from the marinade and fry it in another frying pan at a high temperature and turn it around making sure that it does not get dry.
Serve the tenderloin and top it with the mushrooms sauce.
CHICKEN MARINATED IN BEER AND SPICES
Ingredients
•    1 chicken cut in ribs or portions
•    1 can of FIX beer
•    One lemon juice
•    Cumin
•    Paprika
•    Oregano
•    Chopped garlic (1-2 cloves)
•    Salt and pepper
•    Olive oil (1 wine glass)


Preparation
Clean, wash well the portions or the ribs and remove the skin (if you wish). Use the spoon the make many holes in each piece of meat allowing it to absorb all the flavors.
Pour the beer and the spices in a large bowl together with the garlic and oil and then the chicken. Cover the bowl and place it in the fridge for as many hours as possible or throughout the night in order for it to absorb the flavors.
Place the chicken in a pyrex and bake each side of it in the oven or grill for 20' until it bakes or turns brown.
Serve ideally with French fries and a yoghurt dressing.
SHRIMPS SAUTEED WITH BEER
Ingredients
• 400 gr. of medium-sized shrimps (cleaned or not)
• 1/2 glass of FIX beer
• 2 chopped cloves of garlic 
• 1 table spoon of Worcestershire sauce
• Spicy cayenne pepper
• 1 stick of fresh rosemary
• 1 teaspoon of butter 
• Olive oil 


Preparation
Put some olive oil in a big pan and let it fry.
Add garlic and then the shrimps until they turn slightly pink.
Pour beer to the shrimps and add Worcestershire sauce, hot pepper and butter.
When the sauce thickens with the shrimps, turn off the fire and serve.
 
59, Elaion Str., 145 64, Nea Kifissia
Attica, Greece
Tel.: +30 210 2444005
Fax: +30 210 2444528
infoath@olympicbrewery.gr