The variety of communicational material always targeted on the connection of Fix with people, things, trends and facts. Several labels – many of which have been awarded through the years- posters of any kind and thematic advertisements, product promotion in beloved movies and many many more…
As a result, it is impossible for the Greek consumer to erase from his/her memory all those images where groups of celebrities or not, raise their glasses of Fix to enjoy themselves!
This journey and of course all those images are strongly connected with the latest history of Greece and this history will always have one thing in common. A Fix label.
Moreover, through this journey of decades it is proved that for its people, Fix beer is not just a simple – common product. It is the heart of the Greek way of living and Greeks’ daily life.