When Greece was trying to recover, after its liberation from the Turks, Ioannis Fix came back from Munich to find his father. Ioannis moved to Heraklion (Attica) after his father was shot dead in Magoufana (currently the area of Pefki), to start producing beer as many Bavarian officers had moved to Greece during that period. As a result, Ioannis Fix started making the first beer in our country which was named after its family, FIX.
The number of clients kept on increasing and the space was no longer sufficient. Ioannis Fix decided to move his residence and shop to Syggrou Avenue which was still a suburb. His clients followed him because his beer was exceptional. In the meantime, he had got married and got two sons. The eldest undertook an active role in the business. The small handicraft started growing and a few years later became a steam-powered plant, which was equipped with the best quality beer-making machinery for that period.
Karolos Fix died and left the plant to his two sons, Yiannis and Antonis who were working with him since they were young. The two brothers worked hard and managed to grow the business even further. They set up a malt house, in order to produce beer using Greek barley and built huge cooling rooms for preserving the surplus of the agricultural production. FIX became the synonym of beer in Greece and was present everywhere, in every house, group of friends, ads and even at the movies.
Time went by…due to the involvement of the Fix family to political conflicts and the intense competition of new beers that were introduced into the market, the plant closed down putting an end to the production of the most historic Greek beer. The Greeks favorite beer disappeared, taking with it thousands of moments, thoughts and memories…
After the completion of a large scale investment, which resulted in the construction of a state-of-the-art brewery in Ritsona, Evoia, the historic beer FIX Hellas is once again available to the Greek market and to the consumers. The first bottle was made in March and in early April the big arrival of FIX was a fact! RecipesFrom the very first moment, people’s enthusiasm was great and beyond the most optimistic expectations. As a result, OLYMPIC BREWERY could only satisfy 20% of the total demand. Therefore, it had to find a solution.
The merger of the companies Olympic Brewery S.A. and Mythos Brewery S.A. results in a strong and respectable corporation in the domestic beer market, the new Olympic Brewery. FIX Hellas, as a product of a company that combines Greek DNA and international footprint, continues its successful journey both in preference and consumers’ hearts!
Capitalizing on its profound brewing expertise and being in line with the latest trends, FIX expands its range of products and innovates with FIX Άνευ, the non-alcohol beer that completely preserves the authentic taste of beer. At the same time, staying close to market needs, FIX also pioneers in the field of draught beer, utilizing the patented technology Draughtmaster ™, available in formulas DraughtMaster ™ Modular 20 and Flex.